Planning

                                                                     Planning Media Studies

My group members and I have thought of some ideas. We have come up with some plans to create a professional and clean looking commercial that represents North Face’s backpack collection. A first idea for some beginning shots, is the focusing on the style and flaunt the bag. We plan to set up a green screen or clear background, grab a high-quality camera and set up shop for our first part of the commercial. We plan to hoist the bag up with a very small string that is barely visible to the human eye. This gives the illusion that the bag is floating. We then take some in depth shots that are focused and centered on the backpack. I then plan to turn and rotate the bag for a 360 view. In editing it will appear the bag is moving very slow. However, we plan to make the actual length of the shot very short and straight to the product. 

The plan for the next shot is most likely another type of in depth shot. Where the camera focuses on the character in the backpack. Probably a scene where someone is putting notebooks and their laptop in the backpack then transitioning into someone in nature or using the backpack for adventure. For the second shot nothing is set in stone, we have some plans for something very clean. However, it will be down to the final editing stage where we know this is what image we will portray for the second shot. The last shot will be a Pleasant transition into a north face logo with their signature moto. This entire commercial will probably have some background music of hype enjoyable music. The music may lean towards the newer generation of music. As we think that most of north face consumer base and sales are probably students. Me and Fahim plan to do some interesting professional commercial that really get the idea that north faces back packs are stylish. As well as something worth buying.

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