Research Media Studies

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For this commercial Fahim (my group member) and I would like to research and develop a commercial for a North Face backpack. My group members and I have been looking at the specific ways North Face advertises their products to the consumers. We think they take an interesting logos approach to their advertisements to attract the reader into the idea that they would want to buy a north face backpack. The endurance and sleekness of the bag is usually the selling point. North face has become a sort of classic and luxurious brand with most of their lines clothing and accessories. Meaning that most of their commercials are appealing to individuals who can afford an expensive backpack. Our approach will try to be professional and straight to the point of a sleek backpack that would pop with your outfit. Most of the consumers buying the backpack do not have a set age range. The backpack is generally enjoyed by all ages of the public. Weather the person is forty or twenty years of age, it emphasizes the point that the bag can look good on anyone. As well as the bag can be used for adventure, almost like a backpack built for rough and tuff environments. 




They have a lot of camera pans of people enjoying using the backpack in nature. The people in the commercial could be anywhere from a vast jungle to a desert. I think a better question is how we can make this appeal to more environments. North face does not really touch on the style of the backpack. Of course, they recognize that its sleek and good looking. However, they do not really touch on the style and fashion of the backpack. Which is what I hope to achieve by the commercial that Fahim and I create. We need to make something that checks in all those categories. Where it’s an all-in-one product. We hope to make quality and professional work which north face is very good at. 

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