Editing 1 Media Studies

                                    Editing 1 

The first day of editing the commercial, I was at my house. I decided to edit the light and color features of the first clip of the North-face bag. In this clip I focused on keeping it concise and straight to the point of the bag, so you can see exactly what we are advertising. I had to leave some of the clip out due to this reason. When I was editing the light of this clip, I decided to keep the whites very bright and shadows dark and consistent. This gives the bag a glossier and fancier look. I then changed the Hue of the clip to be more of a dark blue color. To give the artic feel for what the bag was trying to achieve. I decided that this clip was first because I felt it was a good introduction to the product. I then had an idea to add a camera flash sound affect at the beginning because I thought that the first clip was too subtle. This introduced the music and lights in the video. I then added a bright flash affect to introduce the color on to the screen. Next our team had to find out which clips were to be the next clip in the commercial. We all agreed that the clip of Ethan walking with the bag near the cafeteria fit what we were looking for. I then took the clip and trimmed it to our liking to snip imperfections. I then stripped the video of sound and slowed the time down. After, I edited the temperature and Hue to match the first clip. This made the transition from the lights of the last clip not so harsh to the eye. This clipped focused on capturing someone just using the bag in simple day to day use. Once I did all of this, I decided to add a camera shake transition from the first clip to the second. Our group thought that this was a breakthrough and looked attractive, we could not wait too see it when it was done.



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