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Research Media Studies

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                                                 Blog For this commercial Fahim (my group member) and I would like to research and develop a commercial for a North Face backpack. My group members and I have been looking at the specific ways North Face advertises their products to the consumers. We think they take an interesting logos approach to their advertisements to attract the reader into the idea that they would want to buy a north face backpack. The endurance and sleekness of the bag is usually the selling point. North face has become a sort of classic and luxurious brand with most of their lines clothing and accessories. Meaning that most of their commercials are appealing to individuals who can afford an expensive backpack. Our approach will try to be professional and straight to the point of a sleek backpack that would pop with your outfit. Most of the co...
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Film review

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For my film review, I feel like I have made good progress on the film. My group members and I tried very hard to create something that met all the necessary requirements. Looking back at my film production we had several redo's in order to try to make the film very visually appealing. We tried to focus our attention on our storyline and planning for the film. That was one of the biggest parts of creating the film. The essential steps and props and planning were absurd. I could only begin to imagine what creating a 2 hour or so film. I feel as though we did not film up to the full expectation. when filming we decided not to film some of the scenes because we ran out of time and wanted to start editing. The time that it took to film the correct camera angles and set up the shots was grueling. This was especially because I had work that night and it was a weekend. In the film, my group and I really looked to create something unique. When planning our story line we tries to keep away f...
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Editing 1 Media Studies

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                                    Editing 1  The first day of editing the commercial, I was at my house. I decided to edit the light and color features of the first clip of the North-face bag. In this clip I focused on keeping it concise and straight to the point of the bag, so you can see exactly what we are advertising. I had to leave some of the clip out due to this reason. When I was editing the light of this clip, I decided to keep the whites very bright and shadows dark and consistent. This gives the bag a glossier and fancier look. I then changed the Hue of the clip to be more of a dark blue color. To give the artic feel for what the bag was trying to achieve. I decided that this clip was first because I felt it was a good introduction to the product. I then had an idea to add a camera flash sound affect at the beginning because I thought that the first clip was too subtle. This intro...
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